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Tuesday, March 13, 2012

Review + Swatches: Maybelline Color Tattoo 24HR Cream Gel Eyeshadow

Top Left to Right: 05 Too Cool, 45 Bold Gold, 35 Tough as Taupe
Bottom Left to Right: 25 Bad to the Bronze, 30 Pomegranate Punk, 15 Audacious Asphalt

The Maybelline Color Tattoo 24HR Cream Gel eyeshadows* have received quite a lot of attention in the blogging sphere, but I was hesitant on testing them because I have oily lids. I'm so glad that I tried these because they definitely changed my mind about drugstore products. Budget beauty brands have come a long way and now offer better quality, while still maintaining a friendly price. =)

Top Left to Right: 05 Too Cool, 45 Bold Gold, 35 Tough as Taupe
Bottom Left to Right: 25 Bad to the Bronze, 30 Pomegranate Punk, 15 Audacious Asphalt

  • texture feels creamy
  • blends easily
  • good color payoff
  • doesn't crease or fade
  • lasts at least 16 hours
  • no fallouts during blending (matte shade)
  • applies smoothly and doesn't tug the skin during application
  • no chunky glitter
  • affordable price

  • minor fallouts during blending (Too Cool, Bold Gold, Pomegranate Punk & Audacious Asphalt)
  • Too Cool, Bold Gold, Pomegranate Punk & Audacious Asphalt contain tiny specks of sparkles

Left to Right: 05 Too Cool, 45 Bold Gold, 35 Tough as Taupe

Too Cool is a shimmery bright white shade with tiny specks of sparkles.

Bold Gold is a shimmery antique gold shade with tiny specks of sparkles. The color is too yellow and dirty looking for my NC30/35 skin tone. However, if you found MAC Woodwinked or Urban Decay Half Baked to be too orange on your skin tone, then I recommend using Bold Gold as a base because it makes both colors appear less warm.

Tough as Taupe is a mauvey grey shade with a matte finish.

Left to Right: 25 Bad to the Bronze, 30 Pomegranate Punk, 15 Audacious Asphalt

Bad to the Bronze has a shimmery taupey sheen with a bronze base shade. This is my favorite shade of the bunch because it compliments my skin tone very well when worn alone or as a base for powder eyeshadows. Also, it's perfect for an "everyday, neutral eye look."

Pomegranate Punk is a shimmery burgundy shade with tiny specks of sparkles.

Audacious Asphalt is a shimmery silver grey shade that leans a little blue on my NC30/35 skin tone. It also has tiny specks of sparkles.

Packaging: Each eyeshadow is sealed with a plastic wrapper and is packaged in a glass jar, which is sturdy and not cheap-looking at all, even though the black screw-top lids are made of plastic. The jars are transparent and give a clear view of the product inside, which makes them distinctive from one another when you store them upside down. (Also, when you store them upside down, the moisture settles towards the surface. So, the product doesn't dry out as quickly.) The only "mistake" that Maybelline did was labeling the name of the shades on the lid instead of the bottom of the jar, which could cause the lids to be mismatched, especially if you bought all 10 shades. However, it was very easy to guess the color and it didn't take me long to figure out which lid goes where.

Application: None of these eyeshadows tug the skin during application; however, the matte shade applies the smoothest, regardless of the type of tool that is used. The shimmery shades apply less smooth when used with a synthetic brush, such as the Royal & Langnickel BC411 brush (mini review). I find that they apply more smoothly and evenly when used with a finger, but the pigmentation is not as intense as when used with a brush. I still prefer to use a synthetic brush because it's more sanitary, it gives me better control and I get better color payoff. (I don't recommend using a brush with natural bristles to apply the cream eyeshadows because they will apply very patchy. Also, do not over apply them or they will "cake and crack.")

These eyeshadows give me ample time to blend before they completely dry and set. Here are the following steps that I take to ensure a perfect application:
  1. apply product on left eye (using a synthetic brush)
  2. apply product on right eye (using a synthetic brush)
  3. blend left eye
  4. blend right eye
It's not rocket science, but I find that when I blend immediately after applying, the product fades away and if I wait too long, it becomes really difficult to blend. So, just follow those 4 simple steps that I mentioned above and blending will be a breeze. Unfortunately, there will be some minor fallouts when you start blending Too Cool, Bold Gold, Pomegranate Punk & Audacious Asphalt because they contain tiny specks of sparkles. However, the mess can be easily wiped away if you apply your eye makeup before your foundation. .

As for lasting power, I don't dare to test these eyeshadows for 24 hours because it may irritate my skin. However, I did test them on my oily lids for 16 hours and they didn't fade or crease when used with a primer, without a primer or with powder eyeshadows over them.

Bottom Line: Too Cool, Bold Gold, Pomegranate Punk & Audacious Asphalt have tiny specks of sparkles; however, I don't mind them because they are not gritty, chunky glitters. Although they may not be appropriate for the office, I would still wear them at the club, mall, or even at the park. I highly recommend checking them out, especially if you plan on using them as a base because they intensify the color of powder eyeshadows and the lasting power is amazing. Hopefully, Maybelline has plans to expand their color range and will release some more neutral matte shades in the future.

Note: Each Maybelline Color Tattoo 24HR Cream Gel eyeshadow contains 4g of product and is available at UltaTarget and for around $6. 

Which Maybelline cream eyeshadow is your favorite?

*This post contains affiliate links. None of the products mentioned are sponsored.


  1. love how you went into so much detail with this review! The colors look really pretty, I think I like Pomegranate Pink, Tough as Taupe and Bad to the Bronze best. can't wait to get my hands on these! :)

    -Jenn <3

  2. Thanx for dropping by Jenn and definitely grab them when you get a chance! =)

  3. Hey thats an amazing range :) I'd love to try the pomengranate one..It's so diff from all the colors i've seen :) Great post :)

  4. awesome shades...n such detailed post..ty jen..wud grab them soon

  5. very detailed post ! nice work !!

  6. I actually really like the look of Too Cool - I may give that a go! Tough As Taupe is also looking lovely. I've not seen them around...I hope they're in the UK? x

  7. Yep! According to Maybelline's facebook page, they are launching them on March 15 in the UK.

  8. Thanx Rjholapara! Hope it was helpful. =)

  9. I just recently tried these! You did such an in depth review - GREAT JOB! I love your blog!! There is a giveaway going on now!

  10. You did such an in depth review! I love blogs that do that! GREAT POST! (there is a giveaway going on now!)

  11. I totally want Bad to the Bronze.. so gorgeous! you made a great job with the swatches, amazing post:)

  12. Uuuuu, beautiful colors! I think my favorite is Pomegranate Punk :)
    Thanks so much for these swatches!

  13. Thanx Carolina! Bad to the Bronze is my favorite out of the 6 Maybelline eyeshadows that I've tried. You should definitely check it out! =)

  14. I have bad to the bronze and too cool and I love them both! However, I wish too cool was a matte or satin finish instead of glittery/shimmery. And I wish maybelline came out with a color similar to mac painterly...


  15. I totally agree! Maybelline should come out with more neutral matte shades, like skin tone shades.

  16. Empire State Beauty QueenMarch 15, 2012 at 11:43 AM

    Yay!!! I'm like your 996 follower and I ♥ your blog. I currently purchase these from Ulta and got the "buy 2 get one free offer" I ♥ them...xoxo-Chelise from

  17. Welcome to my blog! I really appreciate you for stopping by. =)

  18. Marta-Angela SkugorApril 26, 2012 at 2:59 PM

    15 Audacious Asphalt *___* love it


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